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The High That Can Hurt: When New Love Feels Too Good

When you meet someone new and exciting, your brain lights up in powerful ways. Your heart races, your thoughts stay on them, and everything feels brighter. This feeling is often called a “dopamine rush.” While it can feel amazing, it can also be risky if we don’t understand what’s happening inside us.

What Is Dopamine?

Dopamine is a chemical in the brain that helps control pleasure, reward, and motivation. When something feels good—like eating your favorite food or getting a compliment—dopamine is released. It tells your brain, “This is important. Do it again.”

When you meet someone new and feel attracted to them, dopamine levels can spike. This creates feelings of excitement, energy, and even obsession (Fisher, 2016). It’s the same system involved in other rewarding behaviors, including gambling and substance use.

Why New Attraction Feels So Intense

The early stage of attraction is often called “infatuation” or “romantic passion.” During this time, the brain releases not just dopamine, but also other chemicals like norepinephrine and serotonin. Together, these chemicals can make you feel:

  • Excited and energized
  • Focused almost entirely on the other person
  • Less interested in sleep or food
  • Overly hopeful or idealistic

This is why people sometimes say they feel “high on love.” In fact, brain scans show that romantic attraction activates the same reward pathways as addictive substances (Aron et al., 2005).

When the Dopamine Rush Becomes Dangerous

While this feeling can be enjoyable, it can also lead to poor decisions. The dopamine rush can cloud judgment and make someone ignore warning signs or “red flags.” You may see the person as perfect, even when there are clear concerns.

Here are some ways it can become unhealthy:

1. Ignoring Red Flags
You may overlook behaviors that would normally concern you, such as dishonesty, disrespect, or inconsistency.

2. Moving Too Fast
The intense feeling can push people to rush into relationships, commitment, or emotional attachment before truly knowing the other person.

3. Emotional Dependency
You may begin to rely on that person for happiness, leading to anxiety when they are not around or not responding.

4. Addiction-Like Patterns
Because dopamine is involved in reward, some people chase the “high” of new relationships rather than building stable, healthy ones (Volkow et al., 2011).

The Crash After the High

Dopamine highs do not last forever. Over time, the brain adjusts, and those intense feelings begin to fade. This is normal. However, when someone becomes attached to the feeling instead of the person, they may feel disappointed, restless, or even bored.

This can lead to a cycle of constantly seeking new excitement rather than building long-term connection. Healthy relationships shift from intense highs to steady trust, respect, and emotional safety.

How to Stay Grounded

You don’t have to avoid excitement—but it helps to stay aware. Here are a few simple ways to stay balanced:

  • Take things slow, even if it feels hard
  • Pay attention to actions, not just feelings
  • Talk to trusted friends or family for perspective
  • Keep your normal routines and responsibilities
  • Notice if you feel anxious, not just excited

Being aware of the dopamine rush allows you to enjoy connection without losing yourself in it.

Final Thoughts

The excitement of meeting someone new can feel powerful and even life-changing. But not every strong feeling is a sign of something lasting. Sometimes, it is simply your brain responding to novelty and reward. Understanding this can help you make better choices, protect your emotional health, and build relationships that are not just exciting—but also safe and real.

About the Author

John S. Collier, MSW, LCSW, is a licensed clinical social worker based in Kentucky with extensive experience in behavioral health, relationship dynamics, and emotional wellness. He specializes in helping individuals understand the connection between brain chemistry and behavior, guiding clients toward healthier relationships and improved emotional regulation. Through his writing and clinical work, John focuses on practical, real-world applications of psychological principles to everyday life.

References

Aron, A., Fisher, H., Mashek, D. J., Strong, G., Li, H., & Brown, L. L. (2005). Reward, motivation, and emotion systems associated with early-stage intense romantic love. Journal of Neurophysiology, 94(1), 327–337. https://doi.org/10.1152/jn.00838.2004

Fisher, H. (2016). Anatomy of love: A natural history of mating, marriage, and why we stray. W. W. Norton & Company.

Volkow, N. D., Wang, G. J., Fowler, J. S., & Tomasi, D. (2011). Addiction circuitry in the human brain. Annual Review of Pharmacology and Toxicology, 52, 321–336. https://doi.org/10.1146/annurev-pharmtox-010611-134625

What is Love Bombing and How to Avoid It
May be an image of 2 people and heart

In relationships, the initial stages are often filled with excitement, attention, and affection. However, there’s a line between genuine affection and manipulative behavior. One tactic that has become increasingly recognized and discussed is “love bombing.” This seemingly harmless form of intense affection can lead to harmful consequences for the individual on the receiving end. Let’s explore what love bombing is, the signs to watch for, and how to avoid falling into its trap.

What is Love Bombing?

Love bombing is a manipulation tactic where an individual overwhelms someone with excessive attention, compliments, and gifts to gain control over them. While the attention can feel flattering and genuine at first, it’s often a strategic ploy to create dependency and quickly escalate the relationship. The person performing the love bombing might shower their target with affection, constant communication, and seemingly sincere gestures, only to later use this bond for control and even emotional abuse.

The term “love bombing” is often associated with narcissistic personalities, as it serves their need for control, admiration, and validation. However, anyone can exhibit love bombing behavior, whether intentionally manipulative or subconsciously driven by their own insecurities.

Signs of Love Bombing

Recognizing love bombing can be challenging, as the behavior can easily be mistaken for genuine interest and passion. However, there are certain red flags that can help you identify it:

  • 1. Overwhelming Affection Too Quickly: In the early stages of a relationship, love bombers often express intense feelings of love and commitment. They may talk about your future together, use words like “soulmate,” or declare love within a few days or weeks.
  • 2. Constant Attention and Contact: While frequent communication is normal in budding relationships, love bombers will often take it to an extreme. They may bombard you with texts, calls, and social media messages, making it difficult for you to have personal space.
  • 3. Excessive Gift-Giving: Love bombers often shower their targets with expensive gifts or lavish gestures. While gifts can be a normal part of relationships, this behavior is typically marked by an extreme level of generosity meant to create a sense of obligation and guilt.
  • 4. Isolating You from Others: In an effort to create dependency, a love bomber may attempt to isolate you from friends and family. They might criticize your loved ones, make you feel guilty for spending time away, or frame others as obstacles to your relationship.
  • 5. Quick Escalation of Commitment: A love bomber may push for immediate commitment, such as moving in together or getting married. This is often a tactic to secure control over the relationship before you have time to question or evaluate it.

Why Love Bombing is Harmful

Love bombing can have serious emotional consequences. It often leads to confusion, dependency, and a cycle of highs and lows, as love bombers might suddenly withdraw their affection or exhibit controlling behaviors. This emotional rollercoaster can erode self-esteem and leave individuals feeling trapped and manipulated. Over time, the cycle can lead to more severe emotional or even physical abuse.

How to Avoid Love Bombing

  • 1. Take Your Time: Healthy relationships take time to build. Be cautious of relationships that move too quickly or seem “too good to be true.” If someone is pressuring you to commit or express deep feelings early on, it’s a sign to take a step back.
  • 2. Set Boundaries: Establish and maintain clear boundaries, even if the other person protests. Boundaries are essential for maintaining autonomy and ensuring that both parties are comfortable.
  • 3. Listen to Your Intuition: If something feels off, trust your gut. Love bombing can be intoxicating, but if you sense a lack of authenticity, don’t ignore it. Take note of any discomfort or hesitation, as these feelings often indicate a need to reassess the relationship.
  • 4. Maintain Your Support System: Keep in touch with friends and family and involve them in your relationship decisions. Love bombers often isolate their targets, so maintaining a strong support system can provide you with perspective and objective feedback.
  • 5. Observe Actions Over Time: Genuine affection is consistent and not overwhelming. Pay attention to how the person behaves over time, particularly if they continue to respect your boundaries and support your autonomy as the relationship progresses.
  • 6. Educate Yourself: Understanding manipulative behaviors like love bombing can help you recognize them in the future. By becoming aware of these tactics, you’re less likely to fall into their trap.

Love bombing is a deceptive tactic that may initially appear as passionate love but can ultimately lead to emotional harm. By being aware of the signs, trusting your intuition, and setting boundaries, you can protect yourself from manipulative relationships. Healthy relationships are built on mutual respect, trust, and a balanced exchange of affection. If someone’s behavior feels overwhelming or controlling, it’s okay to step back and re-evaluate the relationship. Remember, real love grows over time and doesn’t need to be forced.

This article has been written by John S. Collier, MSW, LCSW. Mr. Collier has over 25 years of experience in the social work field and is based in London Kentucky through Southeast Kentucky Behavioral Health, LLC. Mr. Collier may be reached by phone at (606) 657–0532 extension 101 or by email at john@sekybh.com.

References

  • Braiker, H. B. (2001). Who’s Pulling Your Strings? How to Break the Cycle of Manipulation and Regain Control of Your Life. McGraw Hill.
  • Campbell, W. K., & Foster, C. A. (2002). Narcissism and Commitment in Romantic Relationships: An Investment Model Analysis. Personality and Social Psychology Bulletin, 28(4), 484-495.
  • Freeman, L. (2018). Manipulative Behavior in Relationships: How to Spot It and Protect Yourself. Psychology Today. Retrieved from https://www.psychologytoday.com
  • Hammond, C. (2018). The Dangers of Love Bombing: Recognize the Signs. Journal of Personal Relationships and Social Psychology, 75(2), 231-243.
  • Lancer, D. (2017). Dealing with Narcissists: How to Break Free from the Cycle of Manipulation and Abuse. Hazelden Publishing.
  • Stosny, S. (2019). Emotional Abuse in Intimate Relationships. Psychology Today. Retrieved from https://www.psychologytoday.com